Wednesday 2 January 2008

About this blog:

After 13 years of providing shared applications, intranet and digital signage solutions to business, I wanted to share some information and experience with communications specialists. In this blog I'll outline how businesses can benefit from digital signage. This is not a technology blog, but more about business and aligning teams with visual communications.

Accompanying this blog is the Corporate Digital Signage forum on facebook.

reply to

http://www.dailydooh.com/archives/720

Great article, Adrian.
Could you please specify the audience for this article and website.
What's important to me is that the solution provider is taken into consideration. For example, if you visit the CISCO.com website and search for digital signage specialists with CISCO in London and or South East there are none. Whether their solution is good or not, does this mean that there are any CISCO partners able to put in a solution.
From my experience of digital signage in business, the following attributes are important to the customer and often overlooked.
Service - attached to SLA (Service level agreement)
Felxibility of solution (windows / linux / device / PC) whatever mix supports their current infrastructure or development and the business' current and future plans.
Business applications - adding a business value to digital signage.
You may want to look into STRIPE - components for business success in digital signage which can help any business using any digital signage solution.
I've put my findings on corporateds.blogspot.com

2 comments:

DailyDOOH said...

DailyDOOH's target audience is the folks that we believe will drive much (but not all) of the digital signage market - that of digital out of home - particularly focusing on 'advertising classifications' of signage networks NOT 'real estate classifications" that corporate signage would come under. There is of course much in common between them (the technology at least) - hence I guess the title of our blog DIGITAL OUT OF HOME rather than Digital Signage.

Our audience is the media planners, buyers, ad agencies and brands etc. that use and need to know about digital out of home.

Cisco's VARs are the folks that corpirate IT folks already have relationships with - SCC, Dimension Data, BT, KPN etc etc - i.e. the big boys

Unknown said...

The best way to promote your business is to have a digital signage. This helps expose new businesses in public places, offices, schools, churches and government. It's now in demand and very popular.

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