The evolution of digital signage - comparison to the internet

The evolution of the internet

Consider the evolution of the internet; first we had Internet (retail / B2C) then we had Intranet (internal comms for business) and Extranet (internal / shared / B2B).

Internet => Intranet => Extranet

Web 2.0 influenced the cycle again to make a more visually exciting and interactive web

Internet 2.0 => Intranet 2.0 => Extranet 2.0

Youtube and Google video influenced unified communications and video conferencing along with SKYPE helping to increase the use of VOIP.

Currently Digital signage in the mainstream is considered a B to C / retail application.

Digital Signage has 2 evolutions to go in order to qualify as a system suitable for business.

Digital Signage => IntraSignage => ExtraSignage

Evolution 1.
Extending DS as an internal comms channel (internal B2B) which includes site to site, business unit to business unit and and country to country.

Evolution 2.
Extending DS as an Extranet comms channel (2 way, external B2B) which includes getting data / media from other suppliers. Both of these evolutions require applications to go on top of traditional digital signage to make them truly interactive and take advantage of business data and effect business change.

The STRIPE applications help in enabling this. Please contact me if you'd like to discuss further.
(c)2007 Mark Hopgood All rights reserved