When I met Peter Lloyd at the launch of the screen (a forum aimed at retail advertising on screens) in 2004, my company Plasmanet was already engaged in corporate digital signage.
We discussed the future of screen advertising and talked about evolution in terms of digital signage to corporates.
In the January 2008 edition, Peter is still echoing the ideas we discussed in that the value of the traditional AV markets (shifting tin) is declining and more and more the a-v industry is growing in the following areas associated with business:
audio, systems, digital signage, video conferencing and event production
All of these demand technical experience as a-v becomes more business critical.
The STRIPE terminology, helps digital signage to become a tool for business use and following the success of Plasmanet in the corporate digital signage arena in 2007, I'm projecting a healthy year for business critical A-V.
If you are interested in any of the ideas in this blog, please consider contacting me, mark.hopgood@plasmanet-uk.com
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