STRIPE and extending digital signage to the corporate sphere

I coined the STRIPE terminology to help communications teams set their expectations of what types of message or content they may need to show on their corporate digital signage system.

STRIPE terminology is (c)2007 Mark Hopgood and may be used with permission from Mark Hopgood.

Anyone considering a digital signage system or TV distribution system for corporate use should make sure it is fully STRIPE compliant in order to get the benefits needed and return on investment. STRIPE describes 6 opportunities for digital signage in the corporate space. Applications that are compatible with and will run on digital signage solutions make it easier to align your team, using visual tools.

The STRIPE messaging components are available for the following digital signage systems: Plasmanet
Exterity
Scala
Omnivex
Symon
CISCO
AMX Inspired Signage
121View
MediaTile
MultiQ
Ryarc Media Systems
Wirespring
EnQii
Broadsign
C-nari
YCD
ScreenRed
Remotemedia
TELentice
Stratacache


and any digital signage system that supports either live web page display or a live TV feed, such as TV distribution or TV over IP systems.The essentials of STRIPE - 6 types of messaging.

1. Systems
Applications that take data, images, video from existing business systems or applications and make them available for large screen format display.
Examples:
a. Real time gathering of market data and display on graphs.
b. Real time collection of call switch data for contact centers.
c. Productivity data
d. Display of PowerPoint presentations which are either created in house or externally
e. Live display of traffic maps and radio giving congestion information
f. The aggregation on screen of all the above types of informationThere are many more examples of Systems, such as video etc.

2. Team
Applications that take information from the team leaders and members and display it in an impactful way.
Examples:
a. EasyEdit templates that are WYSIWYG and quick to update with very little effort are perfect for situations where you need to instant message in a visual way to the whole team or visitors to the reception.
b. Team Calendars which show who's in and who's out, what the team is up to this week and what visitors are coming in.
c. Weekly meeting minutes - keeping people updatedApplications can be created, but always the focus is on ease of use and a specific business application.

3. Response
Applications that can respond to data from systems.
Examples:
a. Automatically sending a text message if the display shows that there are more than 3 calls waiting.
b. An application to popup a message on team members desktops in the event of a service call coming in or nearing the SLA deadline.
c. The color of a piece of data on screen changing according to value, e.g. service level drops below 80%, change to amber.

4. Improvement
Applications that bring together improvement information against KPI and KPI targets, showing in real time the improvement to a business.

Examples:

a. Displaying % of issues resolved within SLA this month, current % of issues resolved within SLA for the day, congratulations and the names of people who have successfully completed training and had their certificates, combined with a target statement, not only reinforces the purpose of the team, but also shows the difference they can make within the company.
b. Displaying quality of output by a drug manufacturer, hygiene training information, and who has received their certificates, encourages improvement and training.
c. Displaying live customer satisfaction ratings within a call handling center (contact center) against current targets and suggested direction can remind teams of their purpose and help maintain standards.

5. Project
Applications which show status, progress change and completion within a project lifecycle or campaign can keep teams on track and focused.

Examples:
a. Running a new sales campaign from a contact center, a product description, targets and current sales shown on screen can save time away from desks and keep everyone in the project aligned.
b. Showing status of the installation and training when implementing a new system such as SAP can help to set expectation.
c. Providing project status to remote / teams can allow them to be part of the team when they are away providing important direction and status updates.

6. Enterprise
On screen applications which allow multiple teams of people in organisations to get the message across. The classic corporate communications challenge where it is necessary to break through the noise of existing communications channels such as email, phone message, intranet blogs and web 2.0 .
Examples:
a. A targeted global communications campaign where specific communications about vision and goals is regionalised and sent to the corresponding region for schedule during a campaign to restructure services within the organisation.
b. Display of the menu for the canteen or restaurant in each location
c. MD communications / CEO communications monthly update.
d. Guidelines and compliance information displayed on screens with a call to action. Communications executives can report on success of the campaign and from a compliance perspective it can be measured who viewed the information or followed the call to action.For enterprise communication it is important to be able to measure the success of marketing campaigns, so an enterprise class digital signage system should include tracking and contribution from every member of staff, where appropriate.